What every new agent needs the first 30 days! | Real Estate Marketing

April 11th, 2012 Posted in Search Engine Optimization

Whether you are a new agent starting out or have been in the business for a couple of years here are some things to consider when implementing your 2012 business strategy. Here are 7 key elements any new agent must have going out of the gate!

1. Secure your own domain name. It?s important to have a domain name that either you have that you can put with your company provided site or a site of your own. That way you start branding from the beginning and get the foundation in place.
2. Make sure you have a stand alone website that can easily grow with you.? Ask the web provider if you can add unlimited pages, photos, video, social media elements, and even your own links and PDF?s. This allows you to have a solid foundation in place even if you end up moving companies down the road.
3. Have your own IDX (MLS search tool). There could be rules in your MLS that prevent you from having your own MLS search but you?ll want to investigate this. Your broker may give you a link or the MLS may also provide a free MLS search link but you want to have a search tool that brands you as the agent of contact for every listing and has built-in lead capture elements as well so that you can generate as many leads as possible and ensure that you are the one getting the lead.
4. Additional domain names that extreme target market. This is a powerful way to kick up additional leads. For example potential sellers will be drawn to an ad that indicates they can get information on their local market conditions so having a domain name like www.FortMillHomeValues.com compels the homeowner to visit. Have the domain name point to a page within your site or even better, point to a specific landing page.
5. Have a Sphere of Influence letter ready to go that shares the information about your services and the unique tools offered on your website. Your sphere already has a connection to you so give them the incentive to come to your site, and enter them into a drawing when they provide their email address. This will help to build up your email pipeline and save money in the long run on communication!
6. Get to know Craigslist! This is a free way to run ads and drive traffic to the pages within your site as well as search properties on the MLS. Post in the real estate services section as well as the for sale sections.
7. Become the ?GURU? of your market.? Learn the MLS and how to run market condition reports of what is selling, the days on the market, and more. You want to be the walking encyclopedia so pretend you are back in college and learn, learn, learn. You?ll start spilling the knowledge with others and this will prove that you are the ?Go To? person for real estate in your area and you will have great information to share on your website that is of true value.

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